The Keedo Story

A long, long time ago there was a little girl called Nelia who grew up on a farm, making discoveries in nature that would influence and inspire her in years to come. Many years later, a near fatal accident was the wake-up call to realise that life was too short and precious not to live out her dreams. Her love for kids and nature was brought together in the form of a creative and unique kids clothing brand, Keedo, which is now worn by happy children in many countries across the globe!

As Keedo celebrates their 24th birthday this year, the brand is supported by loyal and talented staff. In 2016, Keedo joined the Cape Union Mart group as the children's offering for the brand. Still trading as standalone Keedo stores, the footprint throughout South Africa is growing from strength to strength.

The company was founded in 1993 and employs hundreds of employees across 36 mainline stores nationwide, including a local factory in Paarden Eiland, Cape Town, and various smaller satellite factories for home sewers. From designing to sewing and finishing of garments, much of this work is conducted under one roof at the Paarden Eiland facility. Many aspects such as a cutting room, production line and even a printing department put Keedo ahead of the pack in this regard without having to outsource to other locations.

Keedo is enthusiastic about caring for the environment and our children, hence our motto of “Where Love and Care is born”. As such, the company focusses on sustainable sourcing, while providing the market with designs that teach children to love Mother Nature and respect the environment. The styles offer a unique design for use every day at school, as well as more sophisticated party outfits. 

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