The Cape Union Mart Group is based in Cape Town and currently houses five major retail chains which include outdoor, footwear, fashion, kids wear and homeware stores, as well as a corporate uniform division.
The group collectively has over 300 stores.
Keedo is the newest addition to the Cape Union Mart family and is the well-known, proudly South African kids wear store, founded in 1993. Keedo offers quality clothing, footwear and accessories for infants, toddlers & young children. With education, care and sustainability as its three foundational pillars, these values are what continue to build the business and what it strives towards as the brand further expands in the future.
The outdoor division is led by Cape Union Mart, South Africa's favourite outdoor store. The group's flagship chain retails across South Africa as well as in Botswana & Namibia, with the belief that adventure lurks around every corner - all you need is the right gear and you’ll be well on your way to explore… It also exclusively stocks the K-Way brand, with its popular range of outdoor gear, apparel and technical clothing.
Poetry is a carefully & lovingly created lifestyle store that appeals to the modern woman. Offering classically feminine and sophisticated clothing, footwear and accessories, along with carefully sourced bath & body, confectionery and homeware products, it has become a curated sanctuary for a unique shopping experience with only the highest quality products, exclusive in-house designs, local suppliers & sustainably sourced materials.
Since 1999, Old Khaki, has been an aspirational fashion brand that offers quality and style as authentic as the people who wear the clothes. Original, effortless and free-spirited clothing, footwear and accessories for the young-at-heart men & women. All the easy-wearing products are perfect for that day-to-day, ‘on-the-go’ style, ensuring you’ll be ready for anything that comes your way.
Tread+Miller is an urban footwear concept store for the confident man and woman. A passion for footwear lies at its core, living and breathing leather & laces. Tread offers an escape from the hustle and bustle of everyday life with an unmatched expertise on quality shoes and how to take care of them. The extensive range, along with a wide variety of accessories is available for him and her. Here, you’ll find the epitome of confidence and class as you step out in style.
Sparks & Ellis, established in the early 1930’s, heads up the corporate division and is South Africa's oldest and most respected supplier and manufacturer of uniforms. It specialises in complete uniform solutions and offers clients a head-to-toe service. Developing technologically advanced products, Sparks offer uniforms and equipment for security, traffic, fire & rescue, ambulance, law enforcement and corporate clients.