The tragic plight of South Africa’s beautiful rhinos is something that Keedo feels very passionate about. To this end, Keedo has teamed up with an organisation called Forever Wild, a Rhino Protection Initiative that aims to maintain populations of free ranging rhino.
Each season Keedo creates at least one t-shirt with the image of a rhino on it together with an educational swing tag that encourages customers to take a stand against Rhino poaching. R10 is donated from the sale of each of these t-shirts to the Forever Wild programme.
The Forever Wild Rhino Protection Initiative is a Wilderness Foundation Advocacy and awareness programme that was launched in May 2011 in response to the rhino poaching crisis.
The initiative supports conservation agencies and organized private game reserves in protecting their rhino as part of a functioning natural ecosystem.