Little Miracle Feeding Scheme


In partnership with media personality, author of blog and entrepreneur, Jo-Ann Strauss and STOP Hunger Now SA, Keedo has entered the battleground and vowed to fight for the many underprivileged and starving children of South Africa.

Founder of Keedo, Nelia Annandale met Strauss on the set of Pasella many years ago and the two instantly formed a bond. After giving birth to her first child, Jo-ann contacted Nelia to celebrate the birth of her little miracle. She wanted to give back and involve herself in a cause that she is passionate about.

Through this collaboration, Keedo launched the ‘Little Miracle’ zippy grow range. With each zippy grow sold, Keedo are able to provide a warm meal for six disadvantaged children in South Africa. The zippy grows are available at Keedo stores nationwide and online at

The range, endorsed by Strauss, will support the company’s ongoing Keedo Cares campaign. “Having my own little miracle has inspired me to take action for a cause that is very close to my heart,” says Strauss. “I couldn’t imagine my own child going hungry, so why is it ok for any other child to have to endure that?”

The zippy grows are manufactured in colours suitable for boys, girls and unisex, ranging in size from newborn to nine months old. An innovative design allows the baby grow to zip open completely at the front, making feeding and changing much easier for busy, modern-day, multi-tasking moms. The idea to incorporate a zip into the design of the baby grows was born in the early hours of the morning, when Strauss was struggling to change her baby boy in the dark. In a contemporary design twist the ‘Little Miracle’ grows feature a slightly dropped crotch, giving a cute, fashionable effect.

“As we celebrate our 24th year in business and consider all of the wonderful blessings we have received, we feel truly honoured to be able to give back to the communities that we serve,” says Annandale and as Margaret Mead said, ‘Never doubt a small group of thoughtful, committed people can change the world. Indeed, it’s the only thing that ever has’.”


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