Quintessential Cape Town
Concentrating on companies based in Cape Town and supporting the local communities, Kieno Kammies from Cape Talk radio discussed Keedo with Retail Manager, Caroline Bam
To hear this interview, click on the following link: https://omny.fm/shows/the-kieno-kammies-show/quintessential-cape-town-keedo-international
Meet the retail queen behind Keedo - Face to face with success
Nelia chats to Charlotte Kilbane about how a near death experience made her reassess what was important to her in life.
To listen to the interview, click on the following link: http://www.thesolutionslab.co.za/meet-the-retail-queen-behind-keedo/
Keedo made in Cape Town
Keedo featured in Die Burger to talk about being an independent designer kiddies brand passiontely made in Cape Town South Africa. Enlarge the article by clicking on the individual page.
Keedo kids do it in style!
Keedo featured in the latest kids section in Get It magazine's Joburg West online post on 9 April 2015. Enlarge the article by clicking on the individual page.
Nelia Annandale featured in Fairlady
Nelia shares some wisdom on the business world. Enlarge the article by clicking on the individual page.
Keedo founder Nelia Annandale featured in Forbes Magazine
What to do when you cheat death. Nelia shares her story on how Keedo Clothing overcame many hurdles to break into Europe while still staying proudly African. Enlarge the article by clicking on the individual pages.
Nelia interviewed on Kwêla
Therese Benade interviwed Nelia on Kwêla for this special Women's Day episode. Watch the interview here https://www.youtube.com/watch?v=4wHB280WdA0
Nelia Annandale shares her story
CNBC Africa interviewed Nelia about how she started Keedo. Here she shares her story with us http://www.youtube.com/watch?v=GilAIuLVfzo
Nelia interviewed on Smile 90.4 FM
The beautiful founder of KEEDO CLOTHING, Nelia Annandale, shared her Spice4Life with Benito. Listen to the full broadcast below.
Make sure you do not miss another broadcast. Tune in every Wednesday, 10h40 with Benito and Spice4Life.
To read more about this, visit their site at http://www.spice4life.co.za/news/nelia-annandale-shares-her-spice4life-smile-904-fm
A lovely compliment to Keedo from a mommy blogger who just happened to shop online with us.
Nelia Annandale, founder of Keedo, interviewed by Business Day Live
Nelia was interviewed in an article for Business Day Live's website.
Here she talks of her passion for her business as we celebrate 20 years of Keedo. View the interview online at
Keedo supports Premature babies in the month of November
Child magazines nationwide are assisting Keedo in making people more aware of the number of Prem babies born in RSA daily. Help Keedo support this very worthy cause.
· JHB’s Child – http://www.childmag.co.za/content/keedo-prem-project-1
· PTA’s Child – http://www.childmag.co.za/content/keedo-prem-project-0
Meaning essential to entrepreneurial success
Having successfully celebrated 20 years in business in an industry where the average boutique-clothing store stays in business for two to three years, there are methods to overcome the entrepreneurial challenges of one's own business.
In 2012, Keedo won five major awards including the International Women's Entrepreneurial Challenge Award, the 9th Annual Award for Top Women Successfully Leading Business: Top Gender Empowered Company: SMME, the Cape Chamber of Commerce Exporter of the Year Award in the design category and the Black Business Quarterly Business Woman of the Year Award as special recognition for transformation.
According to entrepreneur, investor and author, Guy Kawasaki, "The best reason to start an organisation is to make meaning - to create a product or service to make the world a better place." In a cutthroat business world, where approximately 96% of all entrepreneurial ventures fail in the first two years of operation, perhaps the key to success is to make meaning.
To define making meaning, one would have to delve deeper than the mere product or service offered. Touching the lives of customers is important, but creating sustainable employment and support for not only the staff, but also for the communities in which they live, is essential. Let the brand carry the messages eg. 'educate children to respect earth and love nature'.
With only 4% of South African entrepreneurs growing to become employers, focus on providing sustainable employment where people are heard, cared for and fairly remunerated. Employees should be encouraged to grow to reach their full potential. The secret is to be socially aware and make a difference in the lives of staff, underprivileged children and nature through various CSI initiatives.
The secret to my business success with Keedo is my unwavering commitment to back my dream with hard work. It is also the ability to anticipate future trends, delivering unique, quality garments, providing customers with a fulfilling shopping experience and exceeding their expectations. The brand has embraced environmental awareness and sustainability since its inception in 1993, long before it became a prevalent topic and this has supported the establishment of the brand.
To aspiring entrepreneurs, my advice is that which I was given, "Always treat people with the same respect that you want to be treated yourself", and "happiness is a choice."
To view this article on line, please use the following link: http://www.bizcommunity.com/Article/196/160/101586.html
According to entrepreneur, investor and author, Guy Kawasaki, ‘The best reason to start an organisation is to make meaning – to create a product or service to make the world a better place.’ In a cut-throat business world, where approximately 96 percent of all entrepreneurial ventures fail in the first two years of operation, perhaps the key to success is, as Kawasaki would say, to make meaning.
To define making meaning, one would have to delve deeper than the mere product or service offered. Touching the lives of customers is important, but creating sustainable employment and support for not only the staff, but also for the communities in which they live, is essential.
How founder, Nelia Annandale, addressed this issue with Keedo clothing, was to blend imagination, comfort and style to create functional and fashionable designer clothes for children. The company ensured that the product is 100 percent proudly South African, being designed and manufactured in South Africa. While the clothing manufactured by Keedo lets kids be kids, the brand goes further by carrying a message that educates children to respect earth and love nature.
With only four percent of South African entrepreneurs growing to become employers, Keedo focussed on providing sustainable employment where people are heard, cared for and fairly remunerated. Employees are encouraged to grow to reach their full potential. “The secret is to be socially aware and make a difference in the lives of staff, underprivileged children and nature,” says Annandale. “We accomplished that through various CSI initiatives, including our Forever Wild Save the Rhino Project, our Keedo Prem Project Rag Dolls and our Keedo Grows health and education projects, to name a few”.
In 1993, two years after the birth of Annandale’s twins, as she lay in a hospital bed after a near fatal skiing accident, she realised that she had something to offer mother earth and her children and that the time for action had come. Annandale had battled to find comfortable, fun, colourful clothing that was soft on the skin of her own ‘keedos’ and this sparked the idea to create a range of clothing that suited her needs and was kind to the environment. Six months after the initial launch of Keedo, a Swiss customer purchased some merchandise for resale abroad, alerting Annandale to the fact that the product she was selling was export material.
As the Keedo brand celebrates its 20th anniversary, Annandale reflects on how she has made a success of this entrepreneurial venture, which now boasts 12 company-owned stores and exports to 16 countries, when so many others have failed. “The secret to my business success is my unwavering commitment to back my dream with hard work. It is also the ability to anticipate future trends, delivering unique, quality garments, providing customers with a fulfilling shopping experience and exceeding their expectations. Keedo has embraced environmental awareness and sustainability since its inception in 1993, long before it became a prevalent topic, and this has supported the establishment of the brand.”
The hard work has certainly paid off, with Keedo winning five major awards in 2012, including; the International Women’s Entrepreneurial Challenge Award, the 9th Annual Award for Top Women Successfully Leading Business: Top Gender Empowered Company: SMME, the Cape Chamber of Commerce Exporter of the Year Award in the design category and the Black Business Quarterly Business Woman of the Year Award as special recognition for transformation.
Annandale’s advice to aspiring entrepreneurs is the same advice that was often given to her; “always treat people with the same respect that you want to be treated yourself” and “happiness is a choice”.
Ideate is one of South Africa's biggest business blogs, with a team of authors all of whom have had entrepreneurial experience. Ideate is read by entrepreneurs thinking BIG. Follow us on Twitter here. View more articles by Staff Reporter.
To view this article online, click on the following link: http://www.ideate.co.za/2013/10/07/sa-based-clothing-business-a-case-study-in-overcoming-entrepreneurial-challenges-celebrates-20yrs-of-success/
BizBuzz online magazine article:
Nelia Annandale’s Story From Near Fatality to International Success August 5, 2013Business0 Comments
Why did you start your own business?
When my twin babies were 2 years old, I was involved in a near fatal ski accident. This was for sure a life changing moment that made me realize that life is too short to postpone my dreams.
What are the hours that you work?
When you have your own business there are no definite “working hours” I live, eat, breathe Keedo and it consumes many hours, sometimes up to 16 hours a day. One of the secrets to business success is unwavering commitment to back your dream with hard work.
How many people work in your business?
Keedo provides employment opportunities to more than 200 people.
What are the goals for your business?
To grow Keedo as a world renowned brand that children will love for its softness, quality, playfull prints and vibrant colours. To educate children to respect the environment and to empower the women of South Africa by providing them with jobs where they can grow to fulfil their full potential and take charge of their own careers and future.
How do you handle pressure?
I usually thrive under some pressure and I find it helps get the job done!
How would a man run your business differently?
I think men can for sure add value. I however believe it is my female and motherly instincts that have shaped the core values of Keedo.
How do you juggle being a mom and running a business?
Give a busy person more to do and they always manage it. Of course one needs to prioritise. When your kids are small they should always be your first priority. Your child’s safety, security and stimulation should never be compromised. As your kids grow older however, it is healthy to let them take more and more responsibilities; it makes them independent and allows you to spend more time with your business. Another secret for me was that when my kids were little I stuck to a strict routine, especially their 19h30 bedtimes, to allow me evenings to work on strategic matters etc.
Would you ever go and work for a boss again?
No, that will be extremely compromising!
Do you ever take work home with you?
Yes, all the time. I love what I do and do what I love so I love designing over week-ends in my home environment,
I often wake up in the middle of the night and find my mind drifting off to work matters. I will sometimes get up and deal with the matter straight away. I also try to do a full hours admin work from home before going to work in the mornings, I avoid the traffic and deal with most urgent emails before my day at work starts.
What do you do to relax?
I paint and walk my dogs. I go to gym, read, enjoy creative cooking, work in my garden, listen to music and watch tv.( only since I have a pvr and record the programs that is of interest!)
What would you like to know more about?
Technology, trees, birds and the healing energy of colour and semi-precious stones.
If you had to start again what would you do better knowing what you know now?
I wouldn’t put too many eggs in one basket.
Did you have to borrow money and if yes what route did you follow?
Yes, I convinced my bank manager to give me a loan by showing her the beautiful clothes I made for my twins. She (a female bank manager) couldn’t resist and that’s how the Keedo brand was able to be brought to life!
What satisfaction do you get from running your own business?
To empower the women of South Africa has always been a very important passion for me. In my company I have often seen women grow from shy and uneducated into confident individuals that take responsibility of their own lives and jobs. These women are often the main breadwinners of their immediate and extended families. I am driven and have devoted myself to making my life meaningful. For as long as I can remember, I have experienced an overwhelming compulsion to serve the children of the earth because I believe that we must invest in them, from their formative years, as they will to a large degree fashion our future.
What makes your business successful?
Two words…. Keedo cares.
What form of marketing do you use?
Word of mouth is the most powerful form of advertising. Other forms of advertising are loyalty rewards programme , newsletters, facebook, website, fashion shows, brochures, good customer service and location of our stores is also an important aspect of our advertising. Being in an easily accessible location, especially for moms, plays a huge role in the success of our business.
To view this article online, click on the following link http://bizbuzzmagazine.co.za/2013/08/nelia-annandales-story-from-near-fatality-to-international-success/